Virtual Billboards, Courtesy of Google
A patent filed by Google in 2008 illustrates a process where ads could be placed on buildings, marquees and billboards in Google Street View.
As Frederic Lardinois notes, this could stir up a lot of issues over virtual property rights, particularly if Google leases virtual ad space over existing physical ad space.
Lardinois writes, "It makes perfect sense for the owner of a local coffee shop to advertise through this system, but in this patent, Google also describes an advertising auction. Does that mean that a rival coffee shop could also bid for ad space on the virtual image of a competitor's store in Street View?"
Brennan Slattery at PC World adds, "Google has had its hands on our virtual space for quite some time, but never to this degree. It will be interesting to watch money exchange hands and glitzy signs appear out of nowhere..."
Published on Monday, January 11, 2010 in
- Is There a Perfect Density?
- Six States Considered Laws to Make it Legal to Run Over Protestors This Year
- Aurora Rising
- 100-Year-Old Law Explains Why There Are So Many Trucks on the Highway
- The Most Effective Way to Reduce Employee Driving
- Imagine: A City Built for Cycling
- Corridors Are the Secret to Improving Transit in Small Cities
- $604 Million Makeover Coming to San Francisco's Market Street
- Five Big Ideas About the Future of Transportation and Land Use in Los Angeles
- The 'Steady Decline' of Suburban America
- What Will Become of London's Transit Megaproject After Brexit?
- Setting a Higher Bar for Bus Rapid Transit
- Housing Construction in Seattle and Vancouver a Study in Contrasts
- Major Ride Share Companies Accused of Taking Advantage of CTA Fatality
- More Than Infrastructure Needed for Minority Bike Adoption
- Another Tool to Build Public Infrastructure in Post-Redevelopment California
- Lax Regulation of Texas Air Polluters
- Cooling L.A.
- One Way Washington Could Move Forward on Infrastructure
- Regional Plan Association Hits Reset on Hudson Crossing Crisis
