Hummer Purchase a "Moral Choice"

A new study interviewed Hummer owners, and found that owners feel that their choice of vehicle perfectly reflects their moral values.

1 minute read

September 28, 2009, 8:00 AM PDT

By Tim Halbur


"Researchers Marius Luedicke, Craig Thompson, and Markus Giesler interviewed 20 'U.S.-born and raised' Hummer owners who said their vehicles are rolling representations of their beliefs, the same way that environmentalists might be more likely to choose a Prius or Starbucks-haters might be proud to sit at an independent coffee shop."

Thursday, September 24, 2009 in Wired

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