The rise of smart mobile technology is increasing the demand for digital interactivity in public spaces. Marketers and artists are obliging.
This piece includes a handful of videos of projects that utilize reactive and interactive technologies to add new elements to public spaces.
"In the past few years, a host of artists, programmers and marketers have melded art and science to create new, digitally driven experiences that are redefining the way we think about our urban and personal landscapes.
...But the trend is more than just "digital out of home," which is a phrase that gets used a bit too broadly to describe this cultural shift. Instead, it's a complete rethinking of our public spaces as digital experiences."
FULL STORY: How Demand for Digital Experiences Is Transforming Our Physical Spaces
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