An underresearched, underestimated, and often misunderstood demographic segment, Generation X is a powerful force in today's economy.
"Generation X -- those currently between the age of 24 and 35 -- comprises approximately 41 million people in the United States, or 15 percent of the country's population. With an annual purchasing power of $125 billion and strong capitalist ideals, this group generates significant demand in a variety of areas, including the residential housing market. . .In both urban and suburban areas across the nation, Generation X consistently is sacrificing space for convenience. In the city, a large number of Gen Xers are choosing to buy flats and townhomes in infill locations so they can be close to work and services. Though these townhomes tend to be smaller than competitive offerings in less urban environments, Generation X buyers are more willing to pay for location than home size."[The full text is available online only to members of the Urban Land Institute, or in print in the March 2001 issue of Urban Land Magazine.]
Thanks to Urban Land Institute
FULL STORY: Housing Gen Xers

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