Climate Change Actually Is A Matter of Individual Choice
A new study finds that 65% of greenhouse gas emissions in the U.S. are under the direct or indirect control of individuals. However, many of those habits are difficult to change given land uses.
"The figure for consumers in the rest of the world is just 43%. Americans, largely because of how they drive and how they build and use their homes and offices, lead some of the most energy-intensive lives in the world.
'We in the U.S. have a much greater ability to influence this issue than perhaps people recognize,' says Jon Creyts, a McKinsey principal who assembled the numbers.
But harnessing people power won't be easy. There are big practical constraints, notably costs."
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Published on Thursday, October 2, 2008 in
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