Subway Sponsorships Overestimated

Plans to sell advertising space on the Massachusetts Bay Transportation Authority rail have been a bust.

1 minute read

March 9, 2001, 8:00 AM PST

"The initial proposal, which made headlines nationwide in January as the first such deal in a mass transit system, offered companies a chance to attach their names and logos to those of Downtown Crossing, South Station, Back Bay, and Sullivan Square for a minimum of five years. The company names would appear beneath the historic names of the stations wherever they might appear, including station maps, Web sites, and signs.In the case of South Station, the Massachusetts Bay Transportation Authority asked for a minimum of $2 million a year - the same amount Adelphia Cable pays for the naming rights to the stadium used by the NFL's Tennessee Titans. For Back Bay and Downtown Crossing, $1 million was the T's starting price. For Sullivan Square, it was $500,000 a year."

Thanks to Chris Steins

FULL STORY: Subway sponsors are scarce

Thursday, March 8, 2001 in The Boston Globe

Transportation Massachusetts

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Get top-rated, practical training

Start Learning

Advertise with us

Urban Design for Planners 1: Software Tools

This six-course series explores essential urban design concepts using open source software and equips planners with the tools they need to participate fully in the urban design process.