State transportation officials are looking for corporate sponsers to purchase "naming rights" for subway stations.
"State transportation officials, looking for new revenue, are taking a cue from professional sports arenas and seeking corporate sponsors to purchase naming rights for subway stations here. Sponsorship, which would allow businesses to plaster their names on and around stations in the nation's oldest and fourth largest subway system, could raise as much as $20 million in the next five years, state officials said.Boston's mass-transit corporate sponsorship plan...the first of its kind...has more than a few commuters -- and at least one consumer advocate -- seeing red."
Thanks to Linda LaSut
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