The Next Stop Is Sponsored By...

State transportation officials are looking for corporate sponsers to purchase "naming rights" for subway stations.

1 minute read

February 13, 2001, 5:00 AM PST

By Abhijeet Chavan @http://twitter.com/legalaidtech

"State transportation officials, looking for new revenue, are taking a cue from professional sports arenas and seeking corporate sponsors to purchase naming rights for subway stations here. Sponsorship, which would allow businesses to plaster their names on and around stations in the nation's oldest and fourth largest subway system, could raise as much as $20 million in the next five years, state officials said.Boston's mass-transit corporate sponsorship plan...the first of its kind...has more than a few commuters -- and at least one consumer advocate -- seeing red."

Thanks to Linda LaSut

FULL STORY: The Next Stop Is Sponsored by . . .

Sunday, February 11, 2001 in The Washington Post

Transportation Massachusetts

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