How To Market A Park

Learn the 6 "P's" of parks promotion -- people, positioning, price, place, promotion, and planning.

1 minute read

January 16, 2001, 11:00 AM PST

"Marketing is the entire process by which one comes to understand the relationship between product and customer. Marketing is not PR, not posters, direct mail or advertising. It is a process of examining the world in which you operate, including your customers, your competition, and what you have to offer."

Thanks to Urban Park Online

FULL STORY: How to Market A Park

Monday, January 15, 2001 in Urban Parks Online

Architecture United States

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

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Urban Design for Planners 1: Software Tools

This six-course series explores essential urban design concepts using open source software and equips planners with the tools they need to participate fully in the urban design process.