Developers seek to use the environmental friendliness of their projects to lure second home buyers who may be struggling with the guilt of buying another home and increasing their environmental footprint.
"People wracked with guilt about owning a second home might be an odd market for second-home developers. But that's the target audience for a handful of communities designed to make people feel better about owning a getaway."
"Among the "guilt offsets" builders are touting: Ski resorts in Lake Tahoe and Massachusetts powered by wind, and a Georgia golf community where most land is set aside as a nature preserve. The Red Mountain ski resort in British Columbia, Canada, stresses that many staffers own homes nearby and don't have to commute from afar because they're priced out of the market."
"The merging of expensive-home building with high-minded values can be fraught, as critics home in on perceived examples of 'greenwashing' -- portraying a development as more environmentally friendly than it actually is."
FULL STORY: To Spur Sales, Developers Tout Political Correctness
Planetizen Federal Action Tracker
A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.
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The Five Most-Changed American Cities
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San Diego Adopts First Mobility Master Plan
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Op-Ed: Why an Effective Passenger Rail Network Needs Government Involvement
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Urban Design for Planners 1: Software Tools
This six-course series explores essential urban design concepts using open source software and equips planners with the tools they need to participate fully in the urban design process.
Planning for Universal Design
Learn the tools for implementing Universal Design in planning regulations.
New York City School Construction Authority
Village of Glen Ellyn
Central Transportation Planning Staff/Boston Region MPO
Institute for Housing and Urban Development Studies (IHS)
City of Grandview
Harvard GSD Executive Education
Regional Transportation Commission of Southern Nevada
Toledo-Lucas County Plan Commissions