Ventura, CA Adopts Downtown Retail And Office Strategy

Bill Fulton, a city council member for Ventura, California, offers an insider's view on adoption of the city's downtown retail and office strategy. The consultant's report.

1 minute read

April 15, 2007, 11:00 AM PDT

By Chris Steins @planetizen


"Last night, the council gave the green-light for the 'Downtown Retail and Office Strategy'. This marks the first time that we have had a game plan not just for downtown real estate but for downtown business – based on our understanding of why people go downtown, what they buy, and what businesses are doing well there."

..."Focus on arts-related offices. There's considerable evidence that arts-related office-based businesses are congregating downtown, mostly because of the arts and culture scene. Drawing more of them is a good idea. But there are lots of other businesses – known in the economic development business as the 'creative class' – who like to be in artsy areas too. These include design professionals, software companies, entrepreneurs, and consultants who engage in a lot of creative work and like to be in a creative environment."

The second link also includes a link to download a PDF version of the agenda item and the Retail & Office Market Analysis and Business Development Plan for Downtown Ventura report produced by The Community Land Use and Economics Group, LLC (CLUE).

Thursday, April 12, 2007 in Bill Fulton, Ventura City Council

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