San Francisco Races To Halt Pedestrian Deaths

California's most dangerous city for walking responds to the high pedestrian death rate with fines, ads, and high-tech.

Read Time: 1 minute

October 4, 2000, 2:00 PM PDT

By Abhijeet Chavan @

San Francisco's "rate of pedestrian deaths and injuries, 124.1 per 100,000 residents, is nearly triple that of second-place Los Angeles." The city responds with steep fines and high-tech devices such as cameras at intersections and countdown walk signals. Also, a bold advertising campaign will start this week. Ads are designed to grab attention. For example, one featuring a senior citizen reads "I'm sorry I ran over your grandma but I didn't want to spill my latte."

Thanks to Abhijeet Chavan

Wednesday, October 4, 2000 in USA Today


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