Faced with funding problems, Arapahoe County, Colorado, officials suggest selling naming rights. "Corporate glory traded for public convenience?"
Arapahoe County, commissioners faced with the problem of funding pedestrian overpasses at light-rail stations along Interstate 25 took an entrepreneurial approach and suggesting the sale of naming rights. The idea had previously been turned down on another rail line. "Corporate glory could be traded for public convenience," said one official.
Thanks to Dan Tasman
FULL STORY: Rail naming rights pitched
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