Got Cash? Name Your Rail Line

Faced with funding problems, Arapahoe County, Colorado, officials suggest selling naming rights. "Corporate glory traded for public convenience?"

Read Time: 1 minute

September 13, 2000, 10:30 AM PDT

By Chris Steins @urbaninsight


Arapahoe County, commissioners faced with the problem of funding pedestrian overpasses at light-rail stations along Interstate 25 took an entrepreneurial approach and suggesting the sale of naming rights. The idea had previously been turned down on another rail line. "Corporate glory could be traded for public convenience," said one official.

Thanks to Dan Tasman

Wednesday, September 13, 2000 in The Denver Post

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