Timeshare Industry Goes Upscale

The timeshare industry, which initially sought to bring inexpensive vacations to the masses by marketing apartment-like accommodations, is undergoing some changes. While many developers still stress affordability when marketing these products, the industry has gone upscale, with new themed projects offering accommodations that can cost upward of $30,000. As the vacation ownership industry—another name for the timeshare sector—goes global, the design of accommodations is becoming increasingly important. Developers are discovering that the typical two-bedroom, two-bath timeshare unit is no longer enough for today’s clients, who are seeking entertainment—and immersion—in the vacation experience. Note: the full text of this article may only be available to ULI members.

Thanks to Urban Land Magazine