Combining A Lifestyle Mall With New Urbanism

A makeover of Santa Monica's popular Third Street Promenade would increase mixed use and demolish an enclosed mall to create a new lifestyle center.
November 19, 2004, 11am PST | Chris Steins | @urbaninsight
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"Nearly 15 million people flock to the Promenade annually, making it one of the Los Angeles region's top shopping and entertainment attractions. But most of these visitors don't venture into Santa Monica Place. If Macerich were to raze the mall and replace it with 560,000 square feet of new retail space, it would be much better positioned to soak up some of the Promenade's popularity.

By putting stores, houses and offices into a compact urban area — and then laying lush landscaping across much of the roofline — 'They have an opportunity to make a truly integrated village...' "

Thanks to Chris Steins

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Published on Friday, November 19, 2004 in The Los Angeles Times
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