Manhattan's Home Depot Includes A Doorman

Home Depot's first store in Manhattan will be three stories and include a concierge and doorman.
September 12, 2004, 7am PDT | Chris Steins | @urbaninsight
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As large retailers test urban markets, Home Depot's approach to Manhattan shows that research and a willingness to modify the brand's typical formula can pay off: "Home Depot's first Manhattan store... will have a doorman for help in hailing cabs and a concierge to offer information and schedule appointments with designers. It promises same-day delivery of most merchandise, a boon for public transportation-bound urbanites... The company says that it has transformed the store for the urban audience through months of working with focus groups and doing customer research... While customers can still buy themselves a miter saw or a cordless drill, those who, for example, don't have room to store large power tools in their studio apartment, can rent tools, which the store will deliver and pick up."

Thanks to Laura Kranz

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Published on Saturday, September 11, 2004 in CNN


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