How To Lure Young Professionals

Can a new focus on becoming 'Cool' stop the brain drain from decaying cities?
July 19, 2004, 1pm PDT | Chris Steins | @urbaninsight
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"Between 1995 and 2000, Michigan lost an estimated 43,000 young college graduates, who left the state for everything from jobs to warmer year-round weather. It's a story mirrored in many other cities, from expensive New York to crowded Los Angeles, which both lost more 25- to 34-year-olds than they gained during those same years.Now officials in some cities and states are looking to reverse the trend -- by marketing themselves as hip places to live and giving college graduates a reason to stay."

Adam Rogers discusses the article on Planetizen TechTalk.

Thanks to Chris Steins

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Published on Wednesday, July 14, 2004 in CNN
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