Psychology Sets The Shopping Stage

A new recipe for attracting a premiere retail mix includes a strong dose of good feelings.
May 10, 2004, 9am PDT | Janet Boyko
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Retailers have long looked closely at tenant mix in choosing location, but store owners are shifting attention to entertainment and food venues designed to put consumers in a good mood. "The sheer reality is that when people are in a good mood, when people are happy, when people are feeling good, they spend more time and they spend more money."

Thanks to Janet Boyko

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Published on Sunday, May 9, 2004 in The Washington Post
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