Unlike products, places can’t just be "discontinued, modified, withdrawn from the market, re-launched and re-positioned or replaced by improved products".
Similarly to product branding, place branding is "all about identifying, developing and communicating the parts of the identity that are favourable to some specified target groups". The additional difficulties encountered in place branding and developing a truly integrated place marketing strategy stem from the much larger and more complex groups of stakeholders, lack of a single controlling authority and major marketing campaign skills in government, and the very nature of places themselves with fixed physical conditions and long-term reputations, governments and economics. Place branding also suffers from the difficulties in measuring its success. As with products, places can also have umbrella brands with multiple products from those places all being marketed consistently with the overarching place brand.
Thanks to Charlotte Fitzgerald
Read the full story: Mapping a Country's Future
Planetizen Federal Action Tracker
A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.
Amtrak, CN end decades-long dispute with eight-year agreement
The new operating agreement establishes an updated framework for the companies to work together, including processes to resolve disputes.
Judges permit Denver to divert 77,000 acre feet from the Colorado River for reservoir expansion
Overuse and climate change have caused the Colorado River’s water levels to plummet.
NYC DOT wants faster, more permanent street upgrades
The city is examining ways to build more concrete infrastructure without getting entangled in 'decades-long' projects.
'Something we’ve never seen before:' rising utility rates could strain city finances nationwide
Data centers, climate change and other factors have caused utility rates in the United States to increase by 38% since 2020.
Trump to overrule local leaders, lease millions of acres of America’s Pacific Island territories’ seafloors to mining companies
International law says that the Indigenous people of America’s territories have a right to prior and informed consent regarding projects that impact their countries.
FREE Course: Walkable City 1: Why Walkability?
After describing his path towards focusing on walkability as the essence of good planning, Jeff Speck marches through his five principal reasons for making more walkable places.
Reinventing Malls: Planning Alchemy—Turning Gray Fields Into Gold
The course focuses on the opportunities and imperatives that shape reinvention of mall sites.
Harvard University Graduate School of Design
KFH Group Inc.
Greater Baltimore Committee
The Architects Foundation
University of Cincinnati Online
The Pocatello Development Authority
The Urban Renewal Agency of the City of Pocatello