Real Estate Lessons From The Apprentice

The Apprentice was a watershed in real estate investment -- sneaking in the back door on television.
April 20, 2004, 7am PDT | Chris Steins | @urbaninsight
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"But the clincher came at the clinch, when Apprentice Bill was asked to choose from among two plum jobs: managing the construction of Trump Tower Chicago or that of a golf course and clubhouse in Los Angeles... Experience? Track record? Feh! It has now been proved beyond a shadow of a doubt that any scrappy young fellow with the right can-do spirit should be up to the challenge of managing a $1.2 billion mixed-use development project, whether in Chicago, Los Angeles, New York or elsewhere, especially if we know that he or she can run a celebrity golf tournament or a Jessica Simpson concert... Does the show and its success mean Trump projects have already gained value, or does the fact that these projects are indeed going forward make the bizarre premise of "The Apprentice" a truly valuable one?"

Thanks to Chris Steins

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Published on Monday, April 19, 2004 in The Slatin Report

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