The Problem With Malls

All is not lost for shopping center developers and managers, if only they would think about consumers.
March 11, 2004, 5am PST | Abhijeet Chavan | @legalaidtech
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Washington Post "Selling Us" columnist Margaret Webb Pressler writes "I have plenty of opinions about how stores work and don't work. When I'm out shopping, I can't stop myself from analyzing even the littlest things and wondering why they're done that way. Often I bristle at tiny transgressions that I find annoying, mostly issues that would be so easy to fix, if only anyone would bother...It turns out that the mall's successes and failures are fascinating. There are real reasons why the mall is both derided and enduringly popular. And there are real ways that it could be improved -- if only anyone bothered."

Thanks to Richard Layman

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Published on Sunday, March 7, 2004 in The Washington Post
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