The New American Home Project

National Association of Home Builders is promoting a new form of home: 'Loft living in the suburbs.'

1 minute read

January 15, 2004, 7:00 AM PST

"A cottage industry for new-construction lofts has already popped up in suburbs nationwide. One Phoenix builder is marketing newly built condominiums that have 'the warehouse look,' complete with exposed ductwork and sprinklers. In the tony Los Angeles suburb of Santa Monica, Palisades Development Group LLC constructed lofts that sold for up to $750,000. Each structure includes entrances that roll up like industrial garage doors and outdoor lights that are shielded by a cage much like those found in forsaken alleys or jails... Sponsored jointly by the home builders' association and Builder magazine, the New American Home project is aimed at capturing emerging trends in home building and the shifting lifestyles of Americans." [Editor's note: This article is available to nonsubscribers for a period of 7 days.]

Thanks to Chris Steins

Read the full story: Loft Living in the Burbs

Wednesday, January 14, 2004 in Wall St. Journal

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