Where There's A Will, There's a Walkway

Lavinia Gordon reports on the continued success of a program in Portland that takes an individualized approach to changing transportation behavior.
December 9, 2003, 6am PST | Connie Chung
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Despite Portland's lauded efforts in transportation and land use policies in the past, Lavinia Gordon points out that many residents are increasingly using their cars. In addition, she points out that Oregon was deemed the fattest city in the West. In response, the City's Transportation Options Division is conducting a pilot program called 'TravelSmart', which "creates a dialogue with people about their travel needs." Gordon reports on the success of the pilot program in Portland and writes: "The key to TravelSmart is providing specific information to those who want it, while leaving a lot of people to make small changes in the way they travel..."

Thanks to Connie Chung

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Published on Tuesday, December 2, 2003 in Planners Network
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