Media villages, branding, adding smell to improve a "gritty urban housing development" are among the topics covered in the latest installment of this advice column.
"Question: As a go-ahead 30-something singleton, I'm finding it difficult to get men interested in me. At a party, for instance, everything's going along swimmingly, and then they ask me what I do (I'm an architect). At this point I lose eye contact with them and they suddenly see someone on theother side of the room they have to talk to. Help!Answer: Never, ever tell anyone you're an architect. Invent a new vocational niche for yourself, such as 'sustainability consultant', 'landscape tweakster', 'urban mediator', 'space modeller', 'membrane counsellor' or 'dentist'."
Thanks to Susan Hines
FULL STORY: Advice Technician
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