Can America's Biggest Mall Be Saved?

Can Minnesota's massive Mall of America, now a dinosaur, be saved from the 'Wal-Marting' of America?
October 6, 2003, 11am PDT | Chris Steins | @urbaninsight
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"Big malls need the browsers to survive, and so developers are experimenting with a new design format called 'lifestyle centers' -- generally with open-air pathways, even apartment complexes, which are somehow supposed to create the long-lost pedestrian experience of 'downtown,' itself a mythical concept to many suburban 18-year-olds.Malls are said to have turned downtowns into ghost towns, but now malls are resurrecting the spirit of "downtown" to survive the Wal-Marting of America. When the new downtowns arrive, with or without seven vintages of cheddar cheese, it will be worth at least a one-way segment drive to have a look."

Thanks to Laura Kranz

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Published on Friday, October 3, 2003 in Wall St. Journal
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