After SEPTA announced it would have to cut the subway line that leads to Lincoln Field, FanDuel offered $80k to keep the train running for the season opener.
An online sports betting company sponsored a Philadelphia train line for the first game of the football season, including free rides home for fans leaving the Eagles stadium.
As Sri Taylor explains in Bloomberg CityLab, FanDuel made a deal with the Southeastern Pennsylvania Transportation Authority (SEPTA) to spend up to $80,000 to fund the subway that runs to Lincoln Financial Field after the agency announced it would have to cancel the line due to budget cuts.
While the FanDuel deal is a one-off for the season opener, it could signal a new direction for struggling transit agencies fighting for new revenue. For its part, SEPTA announced it will be forced to cut service by 20 percent without additional funding from the state legislature before a court issued an injunction stopping the planned service cuts and fare hikes.
FULL STORY: NFL Transit Chaos Averted as FanDuel Sponsors Eagles Game Train
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