Gen Z Says Housing Affordability Is Top Issue in November Election

As mortgages remain out of reach and rents unaffordable, particularly for younger generations, housing affordability could be a deciding factor at the ballot box.

2 minute read

June 9, 2024, 9:00 AM PDT

By Mary Hammon @marykhammon


A side view of a young Black woman in a red sweater and jeans standing at a ballot box in a gymnasium with white walls and an American flag in the background.

Drazen / Adobe

According to a new report from Redfin, nine in 10 adult members of Generation Z say housing affordability will be a key factor when they head to the polls in the upcoming U.S. presidential election. However, Housingwire reporter Chris Clow notes, “The importance of the housing affordability issue did not fall below 80% for any surveyed generation. While maintaining a 91% share for Gen Z, it also garnered 87% and third place for millennials; 83% and fourth place for Gen Xers; and 80% and sixth place for boomers.”

It is any wonder, as — despite low unemployment and rising wages  —  just 15.5 percent of homes for sale in 2023 were affordable for the typical U.S. household and half of renter households spend more than 30 percent of their income on housing? Affordable starter homes for younger generations are particularly in short supply.

Clow reports that President Joe Biden, who is seeking a second term, has proposed a plan that “includes a $10,000 tax credit for both first-time homebuyers and people who sell their starter homes; the construction and renovation of more than 2 million additional homes; and cost reductions for renters.” The Redfin report states, “Former President Donald Trump, the presumptive Republican presidential nominee has said that he has a strategy to combat the expensive housing market.” However, based on reporting from Politico, as of April Trump’s campaign had not elaborated beyond acknowledging supply is a problem, framing the elimination of single-family zoning as a “war on the suburbs,” and encouraging local authorities to “consider revising land use, zoning, and building regulations that inhibit development.”

But the presidency isn’t the only seat up for election in November. Since many policies that impact housing affordability are executed at the local and state levels, it will be interesting to see how those elections play out nationwide.

Monday, June 3, 2024 in HousingWire

Young Professional

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban and Environmental Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban and Environmental Planner

Get top-rated, practical training for planners

"Planetizen federal action tracker" logo superimposed over black and white image of US Capitol dome.

Planetizen Federal Action Tracker

A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

October 28, 2026 - Zachary Whalen

A car drives through a puddle, making a large splash. Rain pours down.

California plans to bury El Niño’s downpour

If the state plays its cards right, it may be able to store a billion acre-feet of El Niño’s water in aquifers.

October 28, 2026 - Grist

Lake Powell with much of the water evaporated.

Desperate measures: Advocates weigh draining Lake Powell to fill Colorado River

Draining the reservoir could reduce evaporation losses by a couple hundred thousand acre-feet.

October 30, 2026 - Yale Environment 360

A group of officials stand in a patch of dirt holding golden shovels and white hardhats.

California city breaks ground on transit connector

The project includes three mobility hubs and a pedestrian bridge.

November 2 - Mass Transit

People walking by a brick school in Cambridge.

After public outcry, Massachusetts city releases housing development tracker

Cambridge’s tracker currently shows 250 housing projects in various stages of development.

November 2 - Smart Cities Dive

A rendering of the park, with green grass and a bass sculpture that looks like several tall arches in a row.

40 years after approval, Chicago breaks ground on new park

The park honors Jean Baptiste Point du Sable, the city’s first permanent non-native settler.

November 2 - Block Club Chicago