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Transit Gets a New Look, Name in Nashville

The rebranding of Nashville MTA comes only a few months after voters rejected a tax referendum that would paid for a $5.4 billion transit plan.
July 17, 2018, 8am PDT | James Brasuell | @CasualBrasuell
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Meg Garner reports on a branding and naming change coming to the Nashville MTA in an article that might be behind a paywall for some readers.

The transit agency is changing its name to WeGo and painting its buses purple, according to the article.

A press release from the transit agency formerly known as Nashville MTA [pdf] also announces the change to WeGO Public Transit. "The new image is part of a process that started with the adoption of the nMotion plan in 2016, and included extensive interviews and focus group testing of current riders, prospective riders, residents, business, and community leaders in Nashville, all of whom are affected by the ever-growing mobility concerns in a rapidly growing city," according to the press release.

Another article by Katie Pyzyk, not behind a paywall, notes the timing of the changes. "However, WeGo says the fresh name and look were in the works long before the transit plan debate heated up."

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Published on Monday, July 16, 2018 in Nashville Business Journal
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