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Selling Smart Growth — How to Communicate the Benefits of Accessible and Multi-Modal Locations (Free Webinar)
Households often make trade-offs between housing and transportation costs: they can choose a cheaper house at the urban fringe where transportation is expensive, or pay more for a home in a more accessible and multi-modal, “smart growth” neighbourhood where transport is cheaper. Urban fringe homes generally offer more space per dollar, and so appear to be better investments, but there are other economic factors to consider. By shifting household spending from transport to real estate, smart growth tends to increase household wealth. It increases mobility options for non-drivers, which increases their economic opportunities and reduces drivers’ chauffeuring burdens. Smart growth also tends to reduce residents’ traffic risks, and improves their fitness and health. It also increases real estate industry profits, local economic development and property tax revenues. This webinar discusses various benefits to residents, businesses and local communities from more compact, multi-modal neighbourhood design, and how to communicate those benefits to decision-makers and the general public.
Webinar registration details:
- September 5, 11 am PDT (2 pm EDT)
- Free webinar. Register on Eventbrite.
- SFU's Next-Generation Transportation Certificate is designed to help mid-career professionals use next-generation transportation strategies to create livable and sustainable cities for the future. Learn more at our September 8 info-session.
- Courses can be taken individually without committing to the full certificate. The first course, Next-Generation Cities and Transportation, starts October 2.
- SFU's Next-Generation Transportation Webinar Series is an ongoing series — watch previous webinars on our YouTube playlist.