Friday Funny? Cards Against Humanity Crowdfunds a Hole in the Ground
"Cards Against Humanity, the maker of the game of the same name, announced last week it would be celebrating Black Friday by digging a giant, pointless hole in the ground," reports Laura Wagner. The makers of game revealed that the Holiday Hole, as it was known, is located, "In America. And in our hearts."
The event, which was certainly a publicity stunt but also an act of nihilistic rebellion persisted for several days but ended on Sunday after Thanksgiving. The event was broadcasted via livestream that is no longer available online.
Wagner shares more of the mechanism of the event:
Before the dig was stopped, donations began to dwindle, but for more than a week the money piled up, as has all the displaced dirt next to the hole — the location of which Cards Against Humanity has not disclosed. According to the website, the initiative has brought in $100,573.