You might have guessed it from that scintillating headline, but a state department of transportation has introduced a Pokémon Go-themed back-to-school safety campaign.
"Welcome to 2016, the year when everything is Pokémon," proclaims an article by Elliot Njus.
The proof is on the public relations, as the Oregon Department of Transportation has "produced a line of safety posters featuring 'Pokémon-like' characters called Safétymon, each with its own traffic safety message."
The headline above that surely convinced many thousands to read this headline includes the tagline for the campaign, repeated once again, for effect: "Safety is nothing to poké fun at."
Let that sink in, while considering this sample of posters meant to help that sink in. Njus has the complete series.
Read the full story: Catch all of ODOT's Pokemon-inspired, groan-inducing new safety campaign
Airo trainsets begin service on Amtrak Cascades route
The trains feature panoramic windows, complementary wifi and over 300 seats per train set.
Oregon Transportation Bill Saves 500 ODOT Jobs, but Leaves Future Funding Uncertain
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Planetizen Federal Action Tracker
A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.
California plans to bury El Niño’s downpour
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Desperate measures: Advocates weigh draining Lake Powell to fill Colorado River
Draining the reservoir could reduce evaporation losses by a couple hundred thousand acre-feet.
Chicago voters approve permanent festival grounds, penalty for vacant property owners
Currently, major summer and fall festivals take over public parks for weeks at a time, drawing criticism from nearby residents
NYC votes to cut outdoor dining red tape, speed up permitting
New York City also voted to allow the Department of Transportation to begin work on urgent projects before notifying elected officials.
California appears to reject Prop. 45
The proposition would have expanded the projects that qualify for a streamlined environmental review, effectively paring down the California Environmental Quality Act.
FREE Course: Walkable City 1: Why Walkability?
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Reinventing Malls: Planning Alchemy—Turning Gray Fields Into Gold
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Rutgers University, Edward J. Bloustein School of Planning and Public Policy
One Hundred Miles
Hunter College, City University of New York (CUNY)
The Architects Foundation
University of Cincinnati Online
City of Cambridge
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