The high-profile ad agency TBWA/Chiat/Day's new offices in Los Angeles are a virtual and self-contained 'advertising city'.
"If the Venice Beach office sent people on a journey to the frontiers of techno-nomadism, then Chiat/Day's new West Coast headquarters represents a return to community. Called Advertising City, the facility is located in a 120,000-square-foot former bathroom-fixture warehouse in the Playa del Rey section of Los Angeles. Instead of being a space where virtual workers get together for occasional face-to-face meetings, the new headquarters is a full-blown, self-contained village. Here the agency's nearly 500 LA-based workers "reside" in account-based neighborhoods and can easily walk down their own Main Street or to their own Central Park."
Thanks to Laura Kranz
FULL STORY: Work Different.
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