Soboroff: An Environmentalist's Worst Nightmare

Respected L.A. developer Steve Soboroff has taken over the Playa Vista mega-project. And he's a developer willing to compromise.

1 minute read

May 5, 2002, 11:00 AM PDT

By Chris Steins @planetizen

"For some months now, the wealthy real-estate investment crowd has been gossiping over whether the landowners of the Playa Vista megaproject blundered in hiring Steve Soboroff... He's been testing reaction to a new olive branch he wants to offer environmentalists. If Soboroff can convince them his offer is a good one, he will be known as the guy who created the turning point in the bitter battle over Playa Vista."

Thanks to NewTimes LA Editor

FULL STORY: Olive Branch

Sunday, May 5, 2002 in New Times-LA

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