Soboroff: An Environmentalist's Worst Nightmare

Respected L.A. developer Steve Soboroff has taken over the Playa Vista mega-project. And he's a developer willing to compromise.

1 minute read

May 5, 2002, 11:00 AM PDT

By Chris Steins @planetizen


"For some months now, the wealthy real-estate investment crowd has been gossiping over whether the landowners of the Playa Vista megaproject blundered in hiring Steve Soboroff... He's been testing reaction to a new olive branch he wants to offer environmentalists. If Soboroff can convince them his offer is a good one, he will be known as the guy who created the turning point in the bitter battle over Playa Vista."

Thanks to NewTimes LA Editor

Sunday, May 5, 2002 in New Times-LA

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