Downtown L.A. Sells Naming Rights

Officials in Los Angeles are close to closing a naming rights deal for $500 million or more for the entire downtown area.
April 1, 2002, 7am PST | Chris Steins | @urbaninsight
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The deal would include signage and advertising rights. "Officials revealed that Hug-A-Dunka, a growing doughnut chain with hundreds of outlets in the Southeastern United States, is expected to sign a nine-figure deal to affix its name to Downtown. The cash inflow over Hug-A-Dunka Downtown will no doubt ignite wrangling as city players argue over where to spend it, said one City Hall insider." Editor's Note: Happy April 1.

Thanks to Chris Steins

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Published on Monday, April 1, 2002 in Downtown News
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