The Demise of Fresh & Easy: What Does It Mean for Food Deserts?

What does the impending demise of the Fresh & Easy grocery chain mean for food deserts? Hannah Burton Laurison and Christine Fry look at how small-format grocery stores can still succeed where Fresh & Easy failed.

1 minute read

January 12, 2013, 9:00 AM PST

By cspector


Reports that the British supermarket giant Tesco is getting ready to close its U.S. grocery chain Fresh & Easy "came as a blow" to many nutrition advocates, Hannah Burton Laurison and Christine Fry write. By opening small-footprint food stores in neighborhoods that other grocery chains have largely ignored, the company made fresh produce and other healthy foods available in neighborhoods with few options.

But the failure of Fresh & Easy doesn't mean healthy food stores "can’t make enough of a profit to survive in these neighborhoods," the authors write. They note that a number of other major retailers -- including WalMart, Target, and Safeway -- are now testing out small-format grocery stores in low-income communities, and lessons from Fresh & Easy’s experience will be critical to seeing these outlets succeed.

Supermarkets have become "nothing less than huge" since the post World War II suburbanization of America, Laurison and Fry write, making it hard for inner-city markets to compete. But as the industry continues to try out small-format discount grocery stores, tailoring their offerings to community needs may be one key to making sure these food outlets thrive.

"While Fresh & Easy may not have proved profitable enough for Tesco, small grocery stores offering fresh foods are still cropping up in underserved neighborhoods around the country," the authors write – "and these successors should take a lesson from local grocers if they expect to truly succeed."

 

Sunday, January 6, 2013 in HealthyCal.org

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Get top-rated, practical training

Close-up of "Apartment for rent" sign in red text on black background in front of blurred building

Trump Administration Could Effectively End Housing Voucher Program

Federal officials are eyeing major cuts to the Section 8 program that helps millions of low-income households pay rent.

April 21, 2025 - Housing Wire

Logo for Planetizen Federal Action Tracker with black and white image of U.S. Capitol with water ripple overlay.

Planetizen Federal Action Tracker

A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

April 30, 2025 - Diana Ionescu

Close-up on Canadian flag with Canada Parliament building blurred in background.

Canada vs. Kamala: Whose Liberal Housing Platform Comes Out on Top?

As Canada votes for a new Prime Minister, what can America learn from the leading liberal candidate of its neighbor to the north?

April 28, 2025 - Benjamin Schneider

Close-up on woman in white and blue striped knee-length dress standing next to mint green cruiser bike resting against low wrought iron fence in front of green lawn.

Paris Voters Approve More Car-Free Streets

Paris Mayor Anne Hidalgo says the city will develop a plan to close 500 streets to car traffic and add new bike and pedestrian infrastructure after a referendum on the proposal passed with 66 percent of the vote.

49 seconds ago - domus

Close-up of man in manually operated wheelchair waiting at urban crosswalk.

Making Mobility More Inclusive

A new study highlights the challenges people with disabilities continue to face in navigating urban spaces.

1 hour ago - Greater Good Magazine

US and Texas flags flying in front of Texas state capitol dome in Austin, Texas.

Texas Bills Could Push More People Into Homelessness

A proposal to speed up the eviction process and a bill that would accelerate enforcement of an existing camping ban could make the state’s homelessness crisis worse, advocates say.

2 hours ago - The Texas Tribune