Avoiding Plannerese: Keep it Simple

Doyon talks about what happens when planners and architects start connecting urban design to the things people really care about:

"Very few people care about the details (of placemaking) as much as we do. They don't care about the theory. Or the research. Or the elegance of the solution. They have little patience for metrics and even less for debating them".

"Instead, they care about their families and the people around them. They care about their health and the money they earn. And, most importantly, they care about their time and how they're spending it."

Thanks to Hazel Borys