New pedestrian signs installed throughout London aim to encourage more people to walk by providing them with information on walking times and local attractions.
From This Big City:
"Research found that most Londoners mental map of London is based on the tube map which is geographically distorted and can be very misleading. For instance there are over 100 connections on the underground where its quicker to walk than take the tube! Legible London maps will often show users that their destination is closer and more walkable than they think."
Thus far, the new maps have led to a 5% increase in pedestrians in London, according to This Big City.
FULL STORY: Will London's New Wayfinding System Get More People Walking?
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