Sustainability Wins Award for "Jargoniest Jargon"

Advertising Age Magazine singled out "sustainability" as one of the most overused and misused words of the year.

1 minute read

January 7, 2011, 2:00 PM PST

The Ad Age team explained why sustainability was chosen:

"It's come to be a squishy, feel-good catchall for doing the right thing. Used properly, it describes practices through which the global economy can grow without creating a fatal drain on resources. It's not synonymous with "green." Is organic agriculture sustainable, for example, if more of the world would starve through its universal application?"

Lesley Lammers at Triple Pundit understands:

"It's no wonder that such a word has been used indiscriminately by politicians, businesses, and media alike because not only is sustainability a hot topic of which everyone wants to promote themselves as being at the cutting edge, but misuse is made easy due to the lack of a universally agreed upon definition."

FULL STORY: Sustainability Named One of ‘Jargoniest Jargon’ Words of 2010 by Ad Age

Wednesday, January 5, 2011 in Triple Pundit

Environment World Sustainability

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

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