Recession Chic in Braddock, PA

Braddock has become the poster child for a sort of bootstrap revitalization - an attitude that Levi's wants to rub off on their jeans. In exchange for using Braddock as a brand enhancer, the company built Braddock a community center.

1 minute read

November 9, 2010, 7:00 AM PST

By Tim Halbur


Willy Staley recently visited Braddock to see if the Levi's ad and myriad of other articles on Braddock have gotten the story right:

"Walking down the Braddock's main street, Braddock Avenue, two weeks back, there was hardly a person in sight. Most buildings had their addresses spraypainted on in florescent orange, as is often done to condemned structures. Embracing the decay, my trusty photographer and I wandered into an abandoned dentist's office on the forlorn strip. The building's roof had collapsed in on itself, as had most of the floor."

Staley talks with Braddock's mayor and poster child John Fetterman, who he says "is a bit of a bad-ass" and "a fierce fighter" for his city's survival.

Thanks to Ryan Sloan

Monday, November 8, 2010 in Next American City

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Cover CM Credits, Earn Certificates, Push Your Career Forward

Logo for Planetizen Federal Action Tracker with black and white image of U.S. Capitol with water ripple overlay.

Planetizen Federal Action Tracker

A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

June 11, 2025 - Diana Ionescu

Metrorail train pulling into newly opened subterranean station in Washington, D.C. with crowd on platform taking photos.

Congressman Proposes Bill to Rename DC Metro “Trump Train”

The Make Autorail Great Again Act would withhold federal funding to the system until the Washington Metropolitan Area Transit Authority (WMATA), rebrands as the Washington Metropolitan Authority for Greater Access (WMAGA).

June 2, 2025 - The Hill

Large crowd on street in San Francisco, California during Oktoberfest festival.

The Simple Legislative Tool Transforming Vacant Downtowns

In California, Michigan and Georgia, an easy win is bringing dollars — and delight — back to city centers.

June 2, 2025 - Robbie Silver

Color-coded map of labor & delivery departments and losses in United States.

The States Losing Rural Delivery Rooms at an Alarming Pace

In some states, as few as 9% of rural hospitals still deliver babies. As a result, rising pre-term births, no adequate pre-term care and harrowing close calls are a growing reality.

5 hours ago - Maine Morning Star

Street scene in Kathmandu, Nepal with yellow minibuses and other traffic.

The Small South Asian Republic Going all in on EVs

Thanks to one simple policy change less than five years ago, 65% of new cars in this Himalayan country are now electric.

7 hours ago - Fast Company

Bike lane in Washington D.C. protected by low concrete barriers.

DC Backpedals on Bike Lane Protection, Swaps Barriers for Paint

Citing aesthetic concerns, the city is removing the concrete barriers and flexposts that once separated Arizona Avenue cyclists from motor vehicles.

June 15 - The Washington Post