The Secret To Reactivating Retail: Fountains?

Fountains are highly effective at attracting shoppers, say retail operators REIT Macerich. Their annual survey of 7,000 shoppers says that shoppers connect fountains with a positive shopping experience.

1 minute read

July 10, 2009, 8:00 AM PDT

By Tim Halbur


"There is a very distinct line to increased sales," says Ken Gillett, senior vice president for property management. "Our findings show that the customers who have a positive experience spend $25 more per visit. Today, given the economic climate, creating the right atmosphere is more important."

Tuesday, July 7, 2009 in Retail Traffic Magazine

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I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

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