When Chris Steins approached me with his idea to write a kids book about urban planning, I was a little skeptical. We had gotten a hold of a book from 1952 called Neighbor flap foot. The City Planning Frog, by Bill Ewald, Jr. and Merle Henrickson, and to be generous, it wasn’t fit for a modern audience. Here’s a sample: “Did you know that there is a special rule from City Hall to make sure each house has plenty of light and air, Mickey?” the wise frog asked. “No, I haven’t heard about that.” “Well, there is. Blue Nose told me about it,” answered Flap Foot, hopping about to limber up his stiffened legs. “It’s is called zoning. It is a good rule, like brushing your teeth, only this rule is for people who build buildings.”
When Chris Steins approached me with his idea to write a kids book about urban planning, I was a little skeptical. We had gotten a hold of a book from 1952 called Neighbor flap foot. The City Planning Frog, by Bill Ewald, Jr. and Merle Henrickson, and to be generous, it wasn't fit for a modern audience. Here's a sample:
"Did you know that there is a special rule from City Hall to make sure each house has plenty of light and air, Mickey?" the wise frog asked.
"No, I haven't heard about that."
"Well, there is. Blue Nose told me about it," answered Flap Foot, hopping about to limber up his stiffened legs. "It's is called zoning. It is a good rule, like brushing your teeth, only this rule is for people who build buildings."
You can't blame authors Bill and Merle for trying. How do you explain a field that is an umbrella for so many different activities and practices to kids under 10? Chris's reasons for wanting to do the project are actually wrapped up in that question. Most of us had no idea there even was such a field until we reached adulthood. I had never heard of urban planning until I was in my 30s, and many people I know weren't conscious of it until at least their undergrad. So if we can reach kids with some awareness of how planning works at a young age, maybe we can change that. Maybe we can raise a world full of people who are at the least aware of the importance of planning, and perhaps even shape some planners, developers, and urban designers of the future.
Creating the book was a great deal of fun, and some serious work as well. After settling on the urban transect as a way to get kids thinking about "who decides what goes where," we created a virtual image library of the different transect zones, selecting mailboxes, building styles, even cows that we thought were good visual representation (the fire station at the right appears in the T6 zone). We used three different cities that we know (New York, San Francisco, and Los Angeles) as models for neighborhood scales (SF: T6 is Downtown, T5 is South of Market, T4 is Noe Valley, etc.). We then worked with the illustrator (David Ryan, also a comic book author) to get everything just right. I'm certain this is the first time Dave ever had to deal with authors citing problems in his pictures with ‘eyes on the street' and relative street widths!
Perhaps our greatest challenge was making the writing fun and engaging. After a draft with straight prose, we realized that to make it sing we really needed to make it rhyme, Dr. Seuss-style. Problem number one is, what rhymes with ‘planner'?! Manner is the only word out there, and that led to some clunky drafts. You'll have to read the book yourself to see how we solved the problem
In the end, it was a lot of fun and a great privilege to write and put together. I hope that it works like a pill in peanut butter- a delicious delivery system for some useful medicine.

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