What Green Architecture Really Means

Architect David Cook looks at the sustainability craze in building and architecture and warns that calling something "green" doesn't necessarily make it so.

2 minute read

December 8, 2008, 6:00 AM PST

By Nate Berg


"Increasingly misused in architecture, the term sustainability is in danger of becoming a mere label. In man's relatively short occupation of the Earth, we have succeeded in acutely threatening its future and our habitat. However, we now appear to be gaining a common understanding of the urgency of these matters. Perhaps, for whatever reason, we have finally reached a "tipping point," where we cannot remain in denial. For us sustainability is less a political issue than a humanistic issue; for qualities are just as important as quantities and a "sustainable," or indeed "green," architecture must not solely focus on environmental constraints or pre-defined performance criteria, but also celebrate the wealth and diversity of nature.

Buildings can only be spoken of in sustainable terms if they suit their purpose and are efficient to operate. Otherwise they consume unnecessary resources, are a burden to the owners and risk premature replacement. The process of design requires the consideration of the whole life cycle cost of a building, both in terms of economics and environmental impact; for buildings with a design life of 60 years, the cost of ownership and operation actually far exceeds the cost of construction. Therefore the design approach for any new construction should seek to maximize the efficiency of the building fabric in order to conserve resources in future operation. For us, sustainability in architecture is really about acknowledging the diversity of patterns of use and promoting the wide range of quite subtle, often conflicting, qualities in our built environment. In each project we seek to adopt design strategies which recognize that the building's occupants and their response to their immediate environment as an integral part of these systems."

Friday, December 5, 2008 in Flavorwire

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Cover CM Credits, Earn Certificates, Push Your Career Forward

Aerial view of town of Wailuku in Maui, Hawaii with mountains in background against cloudy sunset sky.

Maui's Vacation Rental Debate Turns Ugly

Verbal attacks, misinformation campaigns and fistfights plague a high-stakes debate to convert thousands of vacation rentals into long-term housing.

July 1, 2025 - Honolulu Civil Beat

Logo for Planetizen Federal Action Tracker with black and white image of U.S. Capitol with water ripple overlay.

Planetizen Federal Action Tracker

A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

July 9, 2025 - Diana Ionescu

Green vintage Chicago streetcar from the 1940s parked at the Illinois Railroad Museum in 1988.

Chicago’s Ghost Rails

Just beneath the surface of the modern city lie the remnants of its expansive early 20th-century streetcar system.

July 13, 2025 - WTTV

Bend, Oregon

Bend, Oregon Zoning Reforms Prioritize Small-Scale Housing

The city altered its zoning code to allow multi-family housing and eliminated parking mandates citywide.

3 hours ago - Strong Towns

Blue and silver Amtrak train with vibrant green and yellow foliage in background.

Amtrak Cutting Jobs, Funding to High-Speed Rail

The agency plans to cut 10 percent of its workforce and has confirmed it will not fund new high-speed rail projects.

4 hours ago - Smart Cities Dive

Green Skid Row mural satirizing city limit sign in downtown Los Angeles, California.

LA Denies Basic Services to Unhoused Residents

The city has repeatedly failed to respond to requests for trash pickup at encampment sites, and eliminated a program that provided mobile showers and toilets.

5 hours ago - Los Angeles Public Press