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Colleges Discouraging Cars
"This fall, Ripon College in Ripon, Wis., is offering freshmen free mountain bikes, helmets and locks in exchange for a promise not to bring a car to campus. The $300-per-student cost is funded by private donations."
"The college's president, David Joyce, says the project was meant to avoid building a parking garage, but its side effects are beneficial: less pollution, more exercise and savings on gas."
"About 60% of the school's 300 incoming students have signed up."