Tempe Colors its Bike Lanes
"But as bicyclists complain that drivers aren't paying attention, cities have gotten very bold with paint - slathering over the entire lane with green, blue or red."
"The eye-catching lanes have popped up in Europe, but Tempe has become one of the first Valley communities to give brightly colored lanes a try."
"Tempe has painted bike lanes at two intersections to see how it works. The color of choice: red."
"Tempe spent $3,600 to test the material at two places where drivers too often veered into lanes reserved for bicyclists, said Amanda Nelson, a Tempe transit spokeswoman."
"This will further define who belongs where,' Nelson said."
"The intersections are also on some of the city's most traveled bicycle routes."