Tapping Into the Wisdom of Crowds

In this article, author James Surowiecki discusses the idea that -- contrary to common assumption -- there is a lot of wisdom to be found in crowds.

1 minute read

January 20, 2008, 7:00 AM PST

By Nate Berg


"When people get together in a group, they become more stupid than they were apart. As a result, although we often pay lip service to the idea of collaborative decision-making and the importance of listening to different voices, organizations and communities often assume that the best decisions will emerge from the judgment of a single leader or a small collection of decision-makers. But while this assumption may seem sensible to anyone who's had to suffer through a mind-numbing office meeting, it's actually a mistake. If you want to solve a complicated problem, or make a good decision, the best thing you can do is to cast a wide net and to incorporate the judgments of many people, rather than just a few. Crowds of people, it turns out, are not dumb. Much of the time, in fact, they turn out to be brilliant."

Tuesday, January 1, 2008 in Scenarios

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I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

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