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"Back in 1972, the new mayor of the city, an architect and urban planner named Jaime Lerner, ordered a lightning transformation of six blocks of the street into a pedestrian zone. The change was recommended in a master plan for the city that was approved six years earlier, but fierce objections from the downtown merchants blocked its implementation. Lerner instructed his secretary of public works to institute the change quickly and asked how long it would take. "He said he needed four months," Lerner recalled recently. "I said, ‘Forty-eight hours.' He said, ‘You're crazy.' I said, ‘Yes, I'm crazy, but do it in 48 hours.' ""
"The demonstration worked. Within days, impressed by the increase in their business, the once-recalcitrant shop owners were demanding an extension of the traffic-free district."
"An opening salvo, the creation of the pedestrian zone inaugurated a series of programs by Lerner and his colleagues that made Curitiba a famous model of late-20th-century urban planning."