A new website promises to link eco-conscious commuters who are looking to carpool to work.
"Launched this past Earth Day, Cambridge-based Web site GoLoco - viewable at www.GoLoco.org - functions as part personals ad, part carpooling service. The point is for commuters to get personal with their fellow carpoolers, without having to search on their own.
"[GoLoco] is kind of a community of commuters; it's not like you're blindly getting into a car with a stranger," said Oliveira, who signed up to beta test the program before it went public. "You are in control. It's really what you want and what suits your needs."
GoLoco was founded by Robin Chase of Cambridge, former CEO and creator of ZipCar, a car-sharing program popular in urban areas where public transportation is lacking.
"When I look outside of Cambridge, at America as a whole, people are in a tight spot," said the Cambridgeport resident. "They have not one speck of choice when it comes to public transportation. GoLoco gives them that choice." "
FULL STORY: The next big thing: Carpooling by Web
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