Can Google Change One Small Town's Fortunes?

State and local officials are offering $100 million dollars in tax breaks to the Internet company should it locate a new facility in Lenoir, North Carolina. Yet some wonder if the generosity will pay off for the town.

1 minute read

January 17, 2007, 11:00 AM PST

By Christian Madera @http://www.twitter.com/cpmadera


"Google, which has not committed to a site in Lenoir, could bring $600 million in new investment, equal to half the city's tax base and more than 10 percent of Caldwell County's.

But neither city nor county would reap riches in revenue. To win the facility, Lenoir and Caldwell County officials have agreed to waive 100 percent of Google's business property taxes and 80 percent of real-estate taxes for three decades."

"Despite the benevolence, few, if any, of the 3,400 unemployed people in Caldwell County are likely to get the Google jobs. The positions probably will require specialized education and skills lacking in this blue-collar community.

'How can it possibly be worth it?' asked Jim Henson, a Lenoir native and single parent, who makes his living dismantling pieces of old furniture factories.

Economic officials say the largess is needed because Google is considering rival sites in South Carolina and elsewhere. And Google is needed, they contend, as the foundation for a new economy that Lenoir must put in place to move forward."

Tuesday, January 16, 2007 in The News & Observer

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Get top-rated, practical training

Aerial view of single-family homes with swimming pools in San Diego, California.

San Diego to Rescind Multi-Unit ADU Rule

The city wants to close a loophole that allowed developers to build apartment buildings on single-family lots as ADUs.

March 9, 2025 - Axios

Canadian flag in foreground with blurred Canadian Parliament building in background in Ottawa, Ontario, Canada.

Has President Trump Met His Match?

Doug Ford, the no-nonsense premier of Canada's most populous province, Ontario, is taking on Trump where it hurts — making American energy more expensive.

March 11, 2025 - Toronto Star

Close-up of green ULEZ sign in London, UK.

Study: London ULEZ Rapidly Cleaning up Air Pollution

Expanding the city’s ultra low-emission zone has resulted in dramatic drops in particle emissions in inner and outer London.

March 10, 2025 - Smart Cities World

Burned car and home in Los Angeles after 2019 wildfire.

The Unseen Aftermath: Wildfires’ Lasting Health and Emotional Burden

Wildfires in Los Angeles not only pose immediate physical health risks but also lead to long-term respiratory problems and mental health struggles, underscoring the need for a coordinated public health response to mitigate their lasting effects.

3 hours ago - UCLA Health

View of Central Park lake with people sitting on lakeside rocks and NYC high-rises in background.

Public Parks as Climate Resilience Tools

Designed with green infrastructure, parks can mitigate flooding, reduce urban heat, and enhance climate resilience, offering cost-effective solutions to environmental challenges while benefiting communities.

5 hours ago - Grist

Cyclists and a red T train on the Longfellow Bridge in Boston, MA at sunset.

What the Proposed Federal Budget Means for Transit, Rail

The proposed FY 2025 budget keeps spending for public transit and passenger rail essentially the same as in 2024.

7 hours ago - American Public Transportation Association

Urban Design for Planners 1: Software Tools

This six-course series explores essential urban design concepts using open source software and equips planners with the tools they need to participate fully in the urban design process.

Planning for Universal Design

Learn the tools for implementing Universal Design in planning regulations.