Can Google Change One Small Town's Fortunes?

State and local officials are offering $100 million dollars in tax breaks to the Internet company should it locate a new facility in Lenoir, North Carolina. Yet some wonder if the generosity will pay off for the town.

1 minute read

January 17, 2007, 11:00 AM PST

By Christian Madera @http://www.twitter.com/cpmadera


"Google, which has not committed to a site in Lenoir, could bring $600 million in new investment, equal to half the city's tax base and more than 10 percent of Caldwell County's.

But neither city nor county would reap riches in revenue. To win the facility, Lenoir and Caldwell County officials have agreed to waive 100 percent of Google's business property taxes and 80 percent of real-estate taxes for three decades."

"Despite the benevolence, few, if any, of the 3,400 unemployed people in Caldwell County are likely to get the Google jobs. The positions probably will require specialized education and skills lacking in this blue-collar community.

'How can it possibly be worth it?' asked Jim Henson, a Lenoir native and single parent, who makes his living dismantling pieces of old furniture factories.

Economic officials say the largess is needed because Google is considering rival sites in South Carolina and elsewhere. And Google is needed, they contend, as the foundation for a new economy that Lenoir must put in place to move forward."

Tuesday, January 16, 2007 in The News & Observer

Young Professional

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban and Environmental Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban and Environmental Planner

Get top-rated, practical training for planners

"Planetizen federal action tracker" logo superimposed over black and white image of US Capitol dome.

Planetizen Federal Action Tracker

A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

September 30, 2026 - Zachary Whalen

The mayor of Baltimore speaks into a microphone in front of a rally for more state transportation funding from Maryland.

‘Going backwards:’ Baltimore mayor, students rally against state's transit funding plan

Maryland's proposed six-year plan provides no funding for Baltimore’s BMORE bus program and reduces its road maintenance funding.

October 2, 2026 - Baltimore Sun

A rendering of the waterfront development, which shows a lit-up stage by the waterfront and people walking about.

Detroit to transform waterfront with $2.2 billion investment

Developers will convert about 18 acres of unused parking lot space into civic spaces.

October 2, 2026 - ABC 7

Smoke billows out of a power plant.

25 states, cities sue the EPA over erased power plant emissions limits

The coalition also intends to sue the EPA for not regulating emissions from gas-fired power plants.

6 hours ago - Smart Cities Dive

Gavin Newsom speaks behind a podium and gestures with one hand.

Newsom vetoes giving CA tribes greater voice in water projects

In his veto letter, Newsom said the bill would add ‘uncertainty’ to the state’s fight to secure Californians’ water supplies.

7 hours ago - LA Times

The Leeland Dam, nestled between two buildings with pointed roofs. People watch the water.

Michigan Senate votes to revise 'lax' dam safety laws

A Bridge Michigan investigation found more than 100,000 Michigan residents live in the floodpath of a high or significant-hazard dam.

October 6 - The Associated Press

FREE Course: Walkable City 1: Why Walkability?

After describing his path towards focusing on walkability as the essence of good planning, Jeff Speck marches through his five principal reasons for making more walkable places.

Reinventing Malls: Planning Alchemy—Turning Gray Fields Into Gold

The course focuses on the opportunities and imperatives that shape reinvention of mall sites.

Senior Planner

City of Thousand Oaks

Community Development Director

City of Wisconsin Rapids

Professor of Urban Planning

Harvard University Graduate School of Design