BioWillie: Star Power And Alternative Fuels

Willie Nelson's concern for family farmers and disdain for the Iraq war led him to market a new brand of biodesil fuel, BioWillie, now sold at 13 gas stations in the Southwest.
January 5, 2006, 10am PST | Chris Steins | @urbaninsight
Share Tweet LinkedIn Email Comments

"While Bono tries to change the world by hobnobbing with politicians and Sir Bob Geldof plays host to his mega-benefit concerts, Willie Nelson has birthed his own brand of alternative fuel. It is called, fittingly enough, BioWillie.

"...[A] number of businesses, as well as city and state and county governments, have been switching their transportation fleets to biodiesel blends over the last year...Last week, a cargo-loading company that operates in the Port of Seattle said that to fuel its equipment next year it would purchase 800,000 gallons of biodiesel, most of it a blend known as B20 that is 80 percent conventional diesel. As of late September, Minnesota requires almost all diesel fuel sold in the state to be 2 percent biodiesel, and Cincinnati started using a 30 percent biodiesel blend, B30, in its city buses because of concerns about fuel shortages after Hurricane Katrina..."

"BioWillie was selling for $2.37 a gallon yesterday in Carl's Corner, Mr. Nelson's own truck stop in Texas that serves as headquarters of his year-old company, Willie Nelson BioDiesel...BioWillie is currently sold at 13 gas stations and truck stops in four states (with Texas having the most), and it fuels the buses and trucks for Mr. Nelson's tours."

Thanks to Jeannette Brugger

Full Story:
Published on Wednesday, January 4, 2006 in The New York Times
Share Tweet LinkedIn Email