With over $300 million of expected economic activity, Detroit metro real estate companies view the superbowl as a tremendous opportunity to boost sagging sales.
"While most of the 100,000-plus visitors expected for the Super Bowl won't be tempted to spend their cash on a pricey new house or condo, builders and marketing experts say the intense interest in the game, billed as the world's largest one-day sporting event, can boost sales among local buyers.
So builders plan to host open houses during Super Bowl week, offer a tour of upscale homes in partnership with the Somerset Collection in Troy and dole out freebies like plasma screen televisions to people who go ahead and buy that new Tudor or colonial.
"You can take advantage of all the people peering at Metro Detroit in the two weeks leading up the game," said Jeff Stoltman, a marketing professor at Wayne State University in Detroit. "It creates urgency. It puts people in a good mood. It's exciting."
Thanks to Mike Lydon
FULL STORY: Builders make play for home sales
Planetizen Federal Action Tracker
A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.
San Francisco's School District Spent $105M To Build Affordable Housing for Teachers — And That's Just the Beginning
SFUSD joins a growing list of school districts using their land holdings to address housing affordability challenges faced by their own employees.
Can We Please Give Communities the Design They Deserve?
Often an afterthought, graphic design impacts everything from how we navigate a city to how we feel about it. One designer argues: the people deserve better.
The EV “Charging Divide” Plaguing Rural America
With “the deck stacked” against rural areas, will the great electric American road trip ever be a reality?
Judge Halts Brooklyn Bike Lane Removal
Lawyers must prove the city was not acting “arbitrarily, capriciously, and illegally” in ordering the hasty removal.
Engineers Gave America's Roads an Almost Failing Grade — Why Aren't We Fixing Them?
With over a trillion dollars spent on roads that are still falling apart, advocates propose a new “fix it first” framework.
Urban Design for Planners 1: Software Tools
This six-course series explores essential urban design concepts using open source software and equips planners with the tools they need to participate fully in the urban design process.
Planning for Universal Design
Learn the tools for implementing Universal Design in planning regulations.
Borough of Carlisle
Smith Gee Studio
City of Camden Redevelopment Agency
City of Astoria
Transportation Research & Education Center (TREC) at Portland State University
City of Camden Redevelopment Agency
Municipality of Princeton (NJ)