L.A.'s Latino Community Entering Home Market

"Whether newcomers to the United States or third-generation Americans, first-time Latino home buyers are overcoming cultural and institutional barriers, such as distrust of banks and lack of traditional credit, that for decades prevented many from buying homes. They are purchasing condos and single-family houses in Southern California, from the Inland Empire to the Antelope Valley, and helping to gentrify some neglected neighborhoods.

Spanish-language marketing campaigns are helping boost homeownership rates among Latinos, who, like other home buyers, are taking advantage of low interest rates and abundant mortgage options."

Thanks to Brenda Meyer